Jason White, has raced at the highest level of cycling for over 20 years, having won over 200 races on the road, time trial and track. As well as several National titles, Jason ended the 2011 season as the highest ranked rider in the UK with 19 Elite road race wins in just one season.
After winning races and guaranteeing his provenance in the racing world Jason opened his bike shop.
Whilst understanding that cycling was more than just racing he wanted his shop to offer a more tailored experience for each person. Years of experience has taught Jason that for each person the journey is different but the goal is the same.